SaaS buyers research on Google and ask AI which tools to use. We build the backlinks, engagement signals, and AI visibility that put your product in front of high-intent searchers at the moment they're ready to sign up.
Get a free SEO audit →Competitive categories where organic rankings drive demo requests, free trials, and enterprise deals.
CRMs, project management, collaboration tools. Rank for comparison keywords, "best X for Y" queries, and category terms.
APIs, infrastructure, CI/CD, monitoring. Technical audiences that search before they buy.
Email platforms, analytics, CRO tools, ad tech. Crowded categories where organic visibility is the moat.
Payment processing, banking, lending, insurance tech. Regulated categories where trust signals matter most.
Recruiting, payroll, performance management, benefits. Categories where buyers compare 5+ tools before choosing.
Endpoint protection, SIEM, identity management. High-value categories with long sales cycles and research-heavy buyers.
Acquisition is getting more expensive every year. Organic isn't optional — it's the only channel that compounds while paid CPCs climb.
Every vertical has its own SERP quirks. These are the four that decide whether a saas SEO program works.
Your /pricing page and G2/Capterra listings fight for the same "vs" and "alternative" queries. We build the signals that put your product inside the roundups instead of racing them.
G2, Capterra, and TrustRadius own transactional category keywords. We optimize your listings there AND build authority so your owned pages rise above.
ChatGPT, Perplexity, and Gemini now answer "best SaaS for X" before users click. AEO and brand mentions in LLM training data become primary, not optional.
Your /features pages can't outrank a 3,000-word SaaSHacker review. External authority is what lets concise product pages win — content alone does not.
Most SaaS SEO programs underperform for the same four reasons. Diagnose yourself before you buy more agency hours.
Publishing 8–12 articles per month with no link plan. Volume goes up, rankings don't move, the team blames Google's algorithm. The bottleneck is authority, not output. A single tier-1 placement on TechCrunch outranks 40 thin blog posts.
Trying to rank /pricing or /features against category listicles. Your product page can't beat a 3,000-word roundup at the comparison query — not until your brand is already a known entity. The play is to earn placement inside the roundups, then your own page rises with branded search.
Most SaaS teams still treat ChatGPT, Perplexity, Gemini as "future" channels. Meanwhile 30–50% of B2B buyers already use them as their first research step. If you're not cited when an LLM answers "best CRM for startups," you're invisible in the funnel before a buyer ever opens Google.
Accepting that category listicles own everything — so the team gives up and pours budget back into paid. The right move is to earn placement inside the content that's already ranking, through editorial relationships and contextual link insertions, so the listicle that used to outrank you starts mentioning you instead.
A fictional but realistic SaaS prospect. We walk through every channel and tell you the verdict — what we'd recommend, what we'd cap, and what we'd skip entirely.
18 months in. CAC has crossed ACV and the team is bleeding cash on review-site bidding. Top competitors: Pipedrive, Close, Copper. The diagnosis isn't "more channels" — it's that the SEO that should already be working isn't.
Where the actual win lives. We'd ship 8 BTGP placements / month on tech press already ranking for your category queries, plus 3 comparison pages / month against Pipedrive, Close, and Copper. Expected: pos 32 → 8 on "Acme vs Pipedrive" by month 4.
30–50% of B2B buyers now ask ChatGPT first. Last CRM client we worked with: 2% → 23% Acme mentions in ChatGPT for "best CRM for startups" in 6 months. We'd ship the AEO content + structured citation work. Wikipedia presence is now a soft requirement, not optional.
Don't kill it — cap at 30% of growth budget. Without organic backup, you're paying review sites to outrank you. Once SEO catches in month 4–6, paid CAC drops 20–40% on its own as branded search lifts and quality score follows.
Calculators, ROI benchmarks, and side-by-side comparison pages naturally earn backlinks because other writers cite them. One well-positioned ROI calculator earns 40+ referring domains in its first 6 months — passively, without outreach. We brief these as the centerpiece of every quarter's link campaign.
Skip the "8 articles a month" content factory. Without link velocity, even 100 articles won't rank against G2. Quality + authority > volume in SaaS, every time. The team writing 8 posts a month should be writing 2 great ones.
Outbound is your sales team's job, not ours. SEO and outbound are different muscles — we don't blend them. The calling and emailing belongs with the people closing the deal; we focus on the visibility that makes their conversations easier.
Five steps. No fluff. Every program runs on the same operational backbone — scoped to your category.
Map every "vs", "alternative", and "best for [persona]" keyword worth owning — with difficulty + intent scores.
Weekly editorial placements on tech publications, niche product-review sites, and category authorities.
Briefed-and-built "X vs Y" and "best X for [persona]" pages, paired with link velocity so they actually rank.
Real-user dwell and scroll signals on comparison + product pages. Google Helpful Content rewards the lift.
AEO-structured content + brand mentions in citation-worthy sources so LLMs name-check your product in answers.
SaaS SEO compounds. Months 1–3 are foundational; the curve bends in month 4. Here's what we ship inside the first quarter.
Most agencies sell SaaS SEO as a content package. Here's what we do differently — and what it changes about the result.
Transparent invoicing. Every vendor line itemized. Month-to-month, no lock-in.
Content alone doesn't rank in competitive SaaS categories. You need authority, engagement, and AI visibility working together.
We place your product on tech publications and industry sites Google already trusts. Not guest posts. Real placements on sites with real traffic.
Rankings follow behavior. We run engagement systems with real users that send Google the click-through and dwell signals it uses to rank SaaS pages.
When someone asks ChatGPT "what's the best X tool", your product should be in the answer. We run workflows designed to get you cited across AI engines.
Straight answers, no sales spin.
The frameworks and case studies behind the program. No fluff content marketing — the actual analysis we'd share on a strategy call.
The exact backlink + content + engagement playbook we ran for Oberlo (Shopify) to take them from launch to category-defining traffic in 18 months.
AI search dataThe version model upgrade dropped brand mentions by 23% on day one. Wikipedia is now a soft requirement, PR proved most version-durable, and three things we changed in our SaaS programs in response.
StrategyThe three-line revenue framework we use for executive decks: tracked organic revenue, top-10 buyer-intent keyword count, and organic CAC vs paid. Stop reporting on traffic.
The exact keyword list we'd hand to a $5M ARR CRM looking to break out of paid search. 100 entries, deduped, scored by buyer intent and difficulty — with the 12 evergreen "[brand] vs" comparisons we run on every program.
Get a free SaaS SEO audit. We'll show you the ranking gaps your competitors are exploiting and the three highest-impact fixes for your product.
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