DTC & Shopify SEO

Backlinks, engagement,
rankings that stick.

The specialist off-page SEO agency behind Vessi, Oberlo, The Motley Fool, Rest, and 200+ DTC and Shopify brands. Digital PR, link-insertion campaigns, and engagement systems Google rewards with durable page-1 rankings.

$100M+
Tracked revenue
250M+
Site visits
RANKING PERFORMANCE
Waterproof shoes▲ #1Vessi
Best credit cards▲ #1Motley Fool
Dropshipping guide▲ #1Oberlo
Massage gun amazon▲ #2Thrasio
20+
Fortune 100s
10K+
Backlinks built
What We Do

The pillars of SEO that compounds

01 Digital PR 02 Link Building 03 Engagement
01
Digital PR Layer

Editorial Placements & Digital PR

We earn your brand real editorial coverage on the sites Google ranks as authoritative for your category — Wirecutter, Business Insider, category review hubs. Journalist relationships we've built over years, permanent dofollow links, and the brand-trust signal that separates a sale from a scroll.

🔒 nytimes.com / wirecutter / outdoors / best-waterproof-shoes
Wirecutter®
OUTDOORS · SHOES · STAFF PICKS
REVIEWS · UPDATED MAR 2026
The Best Waterproof Sneakers, After 400 Miles of Testing
1
Vessi Everyday Our Pick
★★★★★ 4.8 · 2,431 reviews
Lightweight, 100% waterproof, and the most comfortable sneaker we tested. The only pair that stayed dry through 6 hours of rain.
Shop vessi.com
02
Link Building Layer

Link Insertions (BTGP Method)

Our "Better Than Guest Posts" method: place contextual links inside content already ranking for your target keywords — editorial blogs, product reviews, resource pages. Faster indexation, cleaner anchor-text control, and stronger relevance signals than traditional guest posts.

🔒 ahrefs.com / site-explorer / backlinks / vessi.com
Backlinks 458 Ref. domains Anchors
+32 new this month
Referring page DR Anchor text Status
outdoorgearlab.com
/shoes/best-waterproof-sneakers-2026
84 "waterproof sneakers" ● Live
bestproducts.com
/fashion/shoes/best-rain-boots
79 "Vessi Everyday" ● Live
themanual.com
/fashion/best-walking-shoes
72 "best waterproof" ● Live
reviewed.com
/home/shoes/waterproof-sneakers
68 "rain shoes for commuting" ● Live
Avg DR 76 Velocity +8 / mo Index rate 100%
03
Signals Layer

Engagement Systems

Real-user engagement workflows that send Google the click-through, dwell time, and conversion signals its algorithm uses to decide who earns page 1. This is the missing piece most agencies ignore.

🔒 search.google.com / search-console / performance
Performance · Search results
vessi.com · Last 90 days
Total clicks
284K
▲ 62%
Impressions
4.1M
▲ 41%
Avg CTR
6.9%
▲ 2.1pp
Avg position
4.8
▲ 3.2
Top Queries
best waterproof shoes42K clicks#1
waterproof sneakers women28K clicks#2
waterproof running shoes18K clicks#3

Digital PR earns the authority · Link Building scales the velocity · Engagement signals compound the rank — page 1 by month three, brand-durable.

Selected Results

From startups to the world's giants.

VESSI
$10M+
#1 "waterproof shoes" for 3+ years
OBERLO / SHOPIFY
10x
Organic traffic growth in 6 months
THRASIO
$5M+
Tracked sales across 20+ brands
Authority Backlinks Deep-Dive

Earn the Backlinks Google Treats as Gold-Standard

Editorial placements on the sites Google's algorithms rank as authoritative. The kind that compound — not the guest posts that get ignored after the first crawl.

01

BTGP Method

Better Than Guest Posts. We place your links inside content already ranking for your target keyword. Faster indexing, stronger relevance signals, no "sponsored" tag.

Proprietary outreach
02

Editorial Placements

Ongoing relationships with editors at Healthline, Forbes, Inc., and the niche publications your category trusts. Real bylines, real authorship, real trust signals.

Tier-1 publications
03

Resource & Reference Links

Get linked from /resources, /tools, and /about pages — the structurally-permanent links that survive site rebuilds and editor turnover.

Permanent equity
Engagement Signals Deep-Dive

Send Google the Real-User Signals That Move Rank

Google's Helpful Content system rewards behavioral data: who clicks, how long they stay, whether they convert. Most agencies skip this — we built the workflows around it.

01

Click-Through Optimization

Title tags and meta descriptions A/B-tested against your real CTR data. Compounding 0.3% lifts on 50 keywords beats one viral hit.

CTR-led testing
02

Dwell-Time Content

Content that earns the second scroll: stripped intros, scannable structure, embedded answers high in the page. The behavioral signal Google ranks on.

Helpful Content-ready
03

Conversion-Rate Lift

On-site A/B tests for above-the-fold CTAs and product page copy. SEO traffic is wasted if it bounces — we ship the page changes, not just the rank.

Revenue per click
Digital PR & Brand Coverage Deep-Dive

Press That Earns the Link, Not Just Chases It

Backlinks are a byproduct of good PR. We've earned editorial coverage for 150+ DTC and Shopify brands in Wirecutter, Forbes, Business Insider, and the niche review hubs your category reads — here's how the program runs.

01

Data-Driven Studies

Original research, buyer surveys, and industry reports journalists actually cite. One good study earns 20–40 DR 70+ placements in the three months after publication.

Earned media
02

Expert Commentary

We pitch your founders and category experts to reporters covering your space. Permanent bylines, quoted authority, and the kind of links that survive site redesigns and editor turnover.

Journalist-grade
03

Unlinked Mention Reclamation

We find every place your brand is named online, then convert the unlinked ones into backlinks. A single month of reclamation often adds 40–80 new referring domains — no outreach, no cold pitches.

Hidden equity

Ready to grow organic traffic?

Free audit: three highest-impact fixes for your site, backed by data.

Book Your Free Audit